copywriting for lawyer web sites

If you're an attorney you probably know you need a web site - the best client development tool on the planet, if you know how to use it.

There's no reason to put up with a web site that should be convicted of "failing to deliver a solid return on investment." A lawyer's web site should be a full partner, marketing your services 24/7.

settle for a "me-too" web site that looks like every other lawyer's web site You can enjoy a polished, professional web site that communicates your unique professional style and your passionate advocacy for your own clients.

sell yourself aggressively like the stereotype used car salesman. You can showcase your talents with a message that's subtle and sensitive (without being stuffy or pedantic).

wait six months for your law firm web site to be completed. Most of the time you can be up and running in as little as 30 days.

pay for fancy bells and whistles. Often they just distract visitors from your message (and believe it or not, they may interfere with the search engines that are trying to find you).

If you're tired of pouring money into an empty hole, or you're frustrated with so-called professionals who disappear into the woodwork after you've paid them, we need to talk.

Unfortunately, many attorneys think "lawyer marketing" means "lawyer web site design."

The truth is ...successful web sites begin with marketing and add a design that reinforces strategy. And your marketing gets communicated through copywriting.

I like to use a football analogy. Your copywriter is like the team quarterback who calls the plays, gets the ball into the end zone and puts points on the board. Your designer is like the offensive line, making sure nothing gets in the way of your message.

Or let's put this another way: Calling a web designer first is like going to court in a designer suit without preparing your argument and your strategy. It only works on television.

"As an attorney who takes pride in his writing, I had to overcome my reluctance to work with a copywriter on a new web site. After interviewing several copywriters, I decided to work with Cathy Goodwin. I made an excellent choice.

" From the outset, Cathy eliminated my reservations and created a comfort zone for my new venture. Her writings exceeded my expectations. Cathy was able to synthesize complex points of law into golden nuggets of simple information for future clients to understand."

Carlos A. Batara
Immigration Attorney

Before you think design, think about your message and your strategy. After all, clients won't choose you because your site is prettier than all the other lawyers' web sites They want to know how you will solve their problems. They want to believe you will treat them with respect and dignity.

I'm Cathy Goodwin, a copywriter and web site marketing pro, specializing in independent professionals and service businesses.

When you're my client, you won't waste time explaining things over and over again. I have an MBA from the Wharton School and a PhD in Business Administration from UC Berkeley. I was a marketing professor for 20 years and I've read legal articles for some of my research. So you can explain your most complex, esoteric legal concepts to me and I will have no trouble following.

Your clients will get your message in language they understand. I live on the Internet and spend most of my waking hours writing copy. So your clients will enjoy a user-friendly web site and the search engines will send traffic your way...even while you're out of the office earning billable hours (or enjoying time with your family).

Complete the form below to get started. No obligation. I will send an email back to schedule a time to talk...or we can just get started with the Copywriting JumpStart/Diagnostic. You get a Blueprint for Action that is yours to keep, whether or not we ultimately work together.

If you like, you can get to know me through my weekly teleseminars, the Cat Chats. Or subscribe to the Copy-Cat Copywriting Ezine, so you get marketing tips, offers and updates. Click here.

Web Site Copywriting for Lawyers:

"There ought to be a law against wimpy, wishy-washy, boring web sites...especially if they fail to deliver results."